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Nexans’s global reach has resulted in an intricate and far-reaching value chain. The scale of Nexans’s operation makes collaboration between supply chain actors increasingly complex. Operating dozens of factories across the world and executing thousands of deliveries at any one time, Nexans faces disruptions every day. However, when customers aren't able to understand where goods are, or know who is responsible, it can affect Nexans's relationships with them.

The company wanted to focus their energy on certain customer segments and to improve the quality of service offered to key clients, to add more value within their value chain, increase margin and build strong long-lasting customer relationships. Delayed deliveries can disrupt customers’ businesses. However, simply increasing inventory buffers to ensure stock was always on hand and available for customers was not in line with their strategy, as they wanted to keep working capital to a minimum. For this reason, improved customer visibility of inventory and deliveries was needed.

They also experienced bottlenecks throughout the chain, with causes including delays in unloading deliveries when they arrived at customer sites unexpectedly. Nexans wanted to streamline their transportation activities, improve visibility and ultimately make their supply chain reliability as high as possible.

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